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#40 INSIDE GOING DIRECT: Building The Going Direct Economy

Diving into the 3 Pillars of the Going Direct Economy

Reiss and I break down the 3 pillars that need to be built to decentralize the real economy. We discuss how AI, robotics, and the creator economy are all in the process of dismantling the middlemen that currently dominate our economy.

This is the foundational episode for understanding the Going Direct thesis on how technology, culture, and geopolitics are converging to make decentralization of the real world and direct exchange not just possible—but inevitable.

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Chapters:

00:00 Introduction

01:38 Why Decentralization Is Becoming Possible

03:50 3 Pillars Of Decentralizing The Real Economy

05:01 Pillar 1: Decentralized Production - The Heart

12:23 Pillar 2: Wholesale Distribution - From Gatekeeper to Connector

17:14 Pillar 3: Direct Marketing - Creator Economy

20:00 Power of Bricks-and-Mortar Retail

22:44 Wrapping Up The 3 Pillars Of Decentralization

24:23 "Business in a Box" Business Model

26:23 Who Will Own All Of The Robots?

28:24 Case Study: Why Independent Doctors In The US Are Disappearing

35:25 When Things Become Too Centralized

38:41 The 3 Macro Shifts Enabling Decentralization

40:01 Shift 1: Technological (AI, Robotics, Automation)

40:33 Shift 2: Cultural (Loss of Trust in Institutions)

43:08 Shift 3: Geopolitical (Sovereign Supply Chains)

50:35 AI, Robotics, & Automation Are Required For Decentralized Production

52:37 Why Robotics Is Clearly The Future

55:48 Wrap Up

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