I sit down with Aaron Feigelman, the head of food systems at Cultured Supply, to discuss the hidden monopoly of broadline food distributors and the need to reimagine wholesale food distribution from the ground up. We discuss why the current supply chain forces suppliers to kill the nutrients in our food, High Pressure Processing (HPP) technology, and how the company we’ve been incubating, CS Juice, is using AI to build a decentralized distribution network for food service.
Enjoy!
Recording date: March 25, 2026
Watch/listen on YouTube, Spotify, or Apple Podcasts
Chapters
00:00 Introduction
03:19 Aaron's Interest In Improving The US Food System
05:12 Taking A Full-Stack Approach
07:23 Introducing CS Juice?
10:54 Understanding Broadline Distribution
14:44 High Pressure Processing (HPP) Technology
17:17 HPP vs. Heat Pasteurization
18:45 HPP Products In The Food Industry
20:10 Why New Local Food Distributors Keep Failing
26:19 The Production Layer & Vertical Integration
30:44 Why Vertical Integration Is Not Common In Food
40:24 Importance Of Going Direct
42:45 70% Margin Or Die In Traditional Retail
45:27 Why Software Alone Doesn’t Work
48:56 Americans Pay A Lot For Low Quality Product
52:26 Reimagining The Food System From First Principle
53:40 Amazon vs Etsy
59:28 Customer Service & Building Loyalty
Follow Jordan on X:
Connect with Aaron:
CS Juice: https://www.csjuice.com/
Remember to go direct!
Jordan
P.S. Build with love
