I sit down with Oren Falkowitz, co-founder and CEO of Area 2 Farms, to discuss how he’s working to fix America’s food system by building hyper-local, soil-based, automated indoor farms that bring food production back to where people live. Oren has a very unique approach that combines local production and local distribution under one roof. We explore why moving the farm, not the food, is the future.
Enjoy!
Watch on YouTube; listen on Spotify or Apple Podcasts
Recording date: November 26, 2025
Chapters
00:00 Introduction
02:03 What’s Wrong With Our Soil?
03:35 The Importance Of Soil Health
07:24 Problems With The Current Food System
10:17 Area 2 Farms Model
21:36 Soil vs Hydroponics
23:28 Operational Insights From The First Farm
30:57 Robotics & Automation In Vertical Farming
34:10 Area 2 Farms Product Mix
38:53 Understanding The Economics Of Community Farming
42:08 Scaling Farming Operations
51:37 Role Of Real Estate
55:33 Oren’s Journey From Cybersecurity To Community Farming
59:56 Rapid Fire
Follow Jordan on X:
Links to Oren’s work:
Area 2 Farms website – https://www.area2farms.com/
Area 2 Farms X - https://x.com/area2farms
Oren´s X – https://x.com/orenfalkowitz
Remember to go direct!
Jordan
P.S. Build with love
